Lori Senecal Tenure at CP+B to Be Remembered Even After Her Resignation

Lori Senecal will quit her job as the CEO of CP+B Global at the end of this year. Senecal has served CP+B Global since March 2015. Before joining, MDC Partners, she had served as the CEO and president of MDC Network Partners Network. Her name will sink to history for the tremendous success that she delivered to the company.

The priceless efforts of Lori Senecal at CP+B have helped the firm grow into a globally reputable organization. According to the co-founder Chuck Porter, they are in the process of developing a leadership team that will take over. The company is committed to seeing a smooth transition after Lori’s retirement at the end of the year. As a measure to ensure a smooth transition, the agency has already promoted Danielle Aldrich to become the president of CP+B West.

Senecal Remarkable Achievement

One of the significant milestones that Senecal will be remembered for at CP+B is landing American Airlines. American Airlines had been partnering with TM Advertising for over 25 years, and it only took the effort of Lori to sign a deal with CP+B. In a statement, the co-founder was very thankful to Lori and stated that the agency is better and more valuable.

Lori Senecal in Brief

Lori Senecal is the CEO of CP+B. in her current role; she is responsible for managing and coordinating the firm’s nine global offices. Before joining CP+B, she served as the Global Chairman and CEO of KBS. During her tenure at KBS, she managed to expand the company, from a 200 employee firm to over 900 employee firm and recognition as one of the “Best Places to Work in New York City.”

Over the years, she has had a remarkable career and has built an unmatched track record over the years. Since joining CP+B, Senecal has achieved spectacular milestones. She has managed growth of the company in different disciplines and locations. Among the most significant milestone includes landing a deal with American Airlines after 25 years of business with TM Advertising. Lori also managed to win deals with Pay Pal account, Hershey as well as being awarded the Titanium Grand Prix. Under her leadership, she led CP+B to be honored among the “Creative Innovators of the Year.” In 2016, she was named the “Agency Executives to Watch.” Check out the website lorisenecalglobalceo.com.

 Reference: https://www.forbes.com/sites/marketshare/people/lorisenecal/#55e9050e1197