She is creating an innovative marketing campaign that is light years ahead of what the competition is doing. This is going to give Kate maximum exposure to a crowd of young consumers that appreciate convenience in shopping. Her upcoming Omnicart shopping is another form of a value-added service that is going to be exclusive to fabletics. The fact that Kate Hudson is able to get so many exclusive elements into her marketing equation makes her a valuable resource for investors.
Investors that are planning to finance this company are well aware that Kate Hudson is leading in a way that shows that she is serious about what she is doing. She is not sitting in the background listening to the advice of a thousand other retail advisors. Hudson is getting familiar with different concepts and providing her own input on what should be done in order to move Fabletics forward. Potential investors that are looking for a company to invest in will appreciate the discipline and determination that Kate Hudson has in the transition from the entertainment world into a business arena. She is taking a Hands-On approach to building her business, and this is felt throughout the fabric of the Fabletics business model.
Kate Hudson has been able to make a lot of preparations for the business by going on social media and getting customers interested in what she is doing. She has also been very vocal to magazines that want to do stories on Fabletics brand. People are curious and they want to know more about her plans, and she has every intention of giving her customers the information that they want.
She never wants to jeopardize the Fabletics brand by providing customers with subpar quality, and her fans appreciate this. The customers are going to make sure that they tell friends about this heightened level of quality, and this is sets the brand apart from the rest. Kate Hudson has come to the conclusion that this word of mouth exposure will be the good promotion. She needs this in order to get her brand to a crowd of consumers that may not know anything about the Fabletics brand that is currently expanding.