Duda Melzer – Readying the RBS Group for Future with Strategic Business Initiatives

RBS Group is a well-established multimedia communication enterprise based in Brazil and is active in TV, Print Media, Radio and Broadcasting, and online media businesses. RBS Group started its operations in the year 1957, and since then has grown consistently and exponentially to reach the position it enjoys today in the top bracket of the media industry in Brazil. The company is headed by Duda Melzer, who is the grandson of the founder of RBS Group, Mauricio Sirotsky Sobrinho. Duda Melzer has helped the company’s business to grow in ways more than one.

He not only assisted in rebranding the company to fit in with the contemporary times and evolving media industry but also ensured that the internal work culture is modernized and digitalized. The integration of advanced technology at every step of the business has helped with maximizing the company’s performance, reducing redundancies, and ensuring quick delivery and positive results. Duda Melzer understands the importance of the ongoing digital revolution and its relevance to the media industry, and it is why he started the e.Bricks Digital, which serves as the digital wing of the RBS Group. Duda Melzer has worked with many other top media companies in the United States after he completed MBA from the Harvard University. Check out Clicrbs for more info.

Duda Melzer has held the position of Senior Financial Analyst at Delphi Corporation, worked as the Director General at BoxTop Media, and also worked at the Family Communications Network for a while. The experience of working at these companies gave him the exposure and the practical experience he so needed to run RBS Group successfully. Duda Melzer also serves as the partner at e.Brick Ventures, which is a venture capital enterprise that invests in the digital businesses and start-ups. Duda Melzer focuses on innovation as he believes the combination of innovation and technology is what would drive the future of media business. Visit Crunchbase to know more.

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